Creative performance
Bridge the gap between creative design and analytical thinking, learn to work seamlessly with creative teams, data analysts, and artificial intelligence, and evolve into a highly adaptable professional.
What will you learn?
- Research and strategies
- AI tools and creative techniques
- Basics of art direction and copywriting
- Data and analytics
- Creative performance tactics
Benefits and structure
In the initial stage of the course, you will be taught the procedures for a systematic advertising creation process. Instructors follow traditional methods rigorously – they are veterans from either an agency or client background. Moving on to the next phase, you will explore unconventional approaches to achieve similar outcomes with less effort. Here, instructors are dynamic members of Creative Performance teams in startups.
Upon completion of this course, you will possess skills to independently conduct market research, gather insights, develop strategies, create content, manage media placement and production processes, initiate communication campaigns, monitor progress and optimize actions accordingly.
PAY FOR THE COURSE IN INSTALLMENTS OVER 12 MONTHS
Are you currently working and want to take this course? We have great news: enjoy FREE installment payments over 12 months! You can select this option at checkout by choosing the PAY NOW option (pay with ESTO).
Is this course for me?
The Creative Performance course is suitable for individuals who:
- have a dull product that needs to be marketed effectively in a competitive market;
- need to establish communication strategies from the ground up;
- must oversee the entire process of strategy, creation, production, media and optimization.
- find themselves having to generate insights, messages, scenarios or ideas when their team falls short;
- aspire to function like an orchestra as an individual;
- are interested in utilising artificial intelligence (AI);
- come from a management background: whether as project managers, brand managers or marketing managers;
- have self-studied and now wish to organize their knowledge and apply it practically.
Teachers
Džiugas Skrupskelis
Growth & Business Strategist
Daiva Plauškaitė-Camacho Andrade
Head of Strategy and Research Department
Artūras Olšauskas
Business Development Manager
Rimantas Stanevičius
Creative Director
Laura Pamerneckytė
Performance Creative
Stefanija Jokštytė
Creative Director
Ramūnas Kamandulis
Creative and entrepreneur
Marius Poškus
Art Director
Jonas Trukanas
Director
Jonas Suchadolskas
Video Team Lead
Lina Jazbutytė
Head of Video Performance
Agnė Belopetrovič
Digital Project Manager
Kamilė Račiūtė
Mobile & PPC Team Lead
Mantas Mereckis
Digital Advertising Specialist
