Description
In this lecture, Kilo Health co-founder Džiugas Skrupskelis moves beyond basic design to explore the high-stakes world of global performance advertising. Drawing from his journey from a teenage freelancer to a founder of one of the world's fastest-growing startups, Džiugas will show you how to choose the right creative "vessels" for your ideas.
You will learn how to navigate the vast array of modern advertising formats—from static social assets to complex interactive content—and understand which ones actually drive business growth. Džiugas will share his "founder’s perspective" on how to match creative possibilities with technical constraints, ensuring your work isn't just visually impressive, but engineered for maximum impact in a competitive global market.
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Creative performance
