Channels & Metrics

In this session, Artūras bridges the gap between creative ideas and market performance. Drawing from his extensive experience at Media House and his roots in digital innovation (Lemon Labs, Login), he will teach you how to navigate the complex media landscape.

You will learn how to select the most effective online and offline channels for your campaign and, more importantly, how to measure success. By the end of the lecture, you’ll understand the essential KPIs and metrics used to prove that great creative work actually delivers business results.