Video ads #1

 Drawing from his background in film directing and his experience at the Berlinale Talent Campus, Jonas teaches you how to think like a filmmaker within the constraints of a commercial. You will learn the art of the "visual hook"—how to capture an audience in the first three seconds—and how to use framing, pacing, and genre techniques to tell a compelling story. This session focuses on the craft of directing: moving from a basic script to a high-quality visual narrative that resonates globally.