Reels #1

 Drawing on his decade of experience in London, Saint Petersburg, and his current role at Surfshark, Jonas breaks down the science of short-form video. You will learn the technical and creative "must-haves" for Reels that perform. This session focuses on the first three seconds: how to build a visual and auditory hook that stops the scroll, and how to structure a narrative that fits into a 15-to-90-second window without losing the viewer’s attention.