Copywriting #1

 Drawing from her years at Not Perfect | Y&R and her experience winning at Cannes Lions, Stefanija introduces the fundamentals of high-impact copywriting. You will learn how to move beyond "writing" and start "concepting"—finding the precise verbal hook that gives a visual idea its soul. This session focuses on the discipline of the craft: how to write headlines that stop people in their tracks and body copy that sustains a brand's unique voice across diverse industries.