Copywriting #2

 In the second part, Stefanija explores copywriting through the lens of her current work at Menų Komunikacija. You will learn how to adapt your tone for different worlds—from large-scale commercial brands like Gintarinė Vaistinė to edgy cultural projects and public sector initiatives. This lecture teaches you how to use language as a tool for cultural influence, showing you how to find unexpected "angles" that make a message resonate in both the arts and the everyday market