Channels and metrics #5

Drawing from experience with high-tier brands like Porsche and Douglas, this session explores how to select the right digital ecosystem for different business goals. You will learn how to distinguish between the reach-based strategies of giants like LIDL or Telia and the precision-targeting required for luxury or niche markets. This part focuses on the "why" behind the "where," teaching you how to match a creative idea with the platform that will amplify its impact most effectively.