Neuromarketing #1

Leveraging her PhD in Consumer Neuroscience, Dalia pulls back the curtain on the human brain’s decision-making mechanisms. You will learn the biological "why" behind user actions—exploring how the brain processes information, the role of emotions in choice, and how Gestalt principles influence perception. This session moves beyond surface-level trends to give you a scientific foundation for understanding how consumers actually interact with digital environments before they even realize it.