Marketing intro #1

 Drawing from his experience at unicorns like Vinted and TransferGo, Kasparas teaches you how to look at design through the lens of a Product Manager. You will learn that marketing starts long before an ad is made—it begins with identifying "valuable problems." This session focuses on market positioning and understanding how a product’s core value proposition serves as its most powerful marketing tool. You’ll learn to distinguish between a "feature" and a "solution" that users are actually willing to pay for.