Process #1

 Leveraging nearly 20 years of experience, Ieva introduces the transition from traditional graphic design to the world of Product Design. You will learn how to shift your mindset from "visuals first" to "user first," exploring the foundational principles of User Experience (UX). This session covers the initial stages of the design process, teaching you how to build a creative concept that serves a functional purpose while maintaining a strong emotional connection to the brand.